A Brief (Oral) History of the Löwenbräu 

In Celebration of its 25th Anniversary 

During nine months, from April to December 2021, weekly 60 second-clips will be published on the Instagram account of Löwenbräu-Kunst introducing 36 artists, directors, curators, critics, who have exhibited their art or simply built a relationship with it in the past 25 years, but also visitors who share personal memories representing two and a half decades of action. The goal is to create a short oral history of the place and related (forgotten) moments. 

Curated by Gianni Jetzer 

Next chapter in our oral history for #25yearslowenbrau. Peter Kilchmann was one of the founding galleries back in 1996 and eventually moved out in 2010 after having realized many successful shows in the former brewery. He was one of the first galleries to show Mexican artist Santiago Sierra in Europe. 

Daniel Baumann, Director and Curator of the Kunsthalle Zürich since 2014 … Listen to his memories regarding #25yearslowenbrau way before he was at the helm of the prestigious institution.

Her name: Esther Eppstein, Zurich’s alternative space queen. Her message salon was THE off space for years, now she is nomadic and therefore carries the title of an ambassador. Listen to the winner of the Meret Oppenheim 2021 whose seminal piece Caravan entered the collection of Migros Museum für Gegenwartskunst.

Since her beginnings in the early 1980s Pipilotti Rist has taken the art world by storm making a name for herself with mesmerizing video installations. During her hugely successful solo show at Kunsthalle Zurich in 1999 people were queuing up in the staircase before opening hours. Enjoy her signature style anniversary message!

Our next guest in the series Memorable Memories for 25 years Löwenbräu comes from Mexico City. His name: Carlos Amorales. He performed the Devil Dance at the Daros Collection in 2006, but also showed previously at the Migros Museum für Gegenwartskunst where his alter ego wrestler staged the artistic fight Amorales vs. Amorales. 

Olaf Breuning is our first guest in the series Memorable Memories to commemmorate the 25th anniversary of Löwenbräu. 

Breuning, who had a solo show in 2007 at the Migros Museum für Gegenwartskunst lives in Kerhonkson, upstate New York.